There are various tools and well-known concepts on how to apply marketing in the external environments of a company, those where the customer has not yet arrived at your store. But what about when they are already inside?

Many studies highlight the importance of ambiance and the repetition of information in the subconscious of consumers, because while they are engaged in an activity, such as shopping in a supermarket for example, they can also receive the message being emitted even if they are not consciously aware of it.

However, for the message to be absorbed, it is important that it remains clear and clean to the ears of those who hear it. Therefore, it is not enough to just "play the audio." It is essential to manage all the information, music, or announcements that will be broadcast.

Want to learn more about the importance of audio management for your company's marketing strategies? Then just continue reading this post!

The importance of audio management

Although it is proven that sound ambiance can provide well-being to the customer and influence how long and how much they consume on-site, there are still entrepreneurs who do not invest in such strategies. Conversely, many who do invest, especially large retailers, have a limited or manual management system.

Now imagine the following situation – which is also a reality. You own a store and need to alternate music with a message or announcement about the day's promotion, and your system only allows you to stop the music to broadcast the announcement and then manually restart the music.

Can you imagine all the work that broadcasting a simple announcement can cause in limited systems? In addition to wasting time, there is also a lack of productivity from the team, as the person responsible for making the switch must stop what they are doing to perform this task.

But you might be thinking: "I could have broadcast the announcement over the music and saved more time." Yes, you are right! Time would be saved, but the announcement would not reach the consumer's ears clearly and effectively, and that is why it is not enough to just "play the audio" as we mentioned earlier; it is necessary to plan your actions and invest in software that provides you with flexibility and automation for daily operations, like SIMM.PRO.

Discover SIMM.PRO

The SIMM.PRO Media Under Control is the most comprehensive media management software on the market. It allows for the control of all advertisements, informational content, and ambient sounds that will be played throughout the day, week, month, or year all at once in an agile and proactive manner, facilitating your operations.

And when we talk about advertisements, we are not limiting ourselves to audio; we are also referring to those that can be emitted through LED devices.

Additionally, SIMM.PRO has advanced and exclusive features for scheduling media, events, and various other functionalities that you can only find in it.

One of its major differentiators is the ability to integrate both speakers and LED panels and make them work together or even separately.

It is intuitive and has various conveniences for the moment of registering hardware and for possible future changes. For example, when registering a device in the system, it is possible to specify whether it is an audio or text output, whether it is active or inactive, and what its manufacturer is.

In the zone registration, we can indicate whether that area is active or inactive and designate a leader speaker – the one that will receive the information and disseminate the content among the others in the same zone – and a backup speaker – which will replace the leader if it is not functioning.

Moreover, it is possible to create multiple zones and install up to 200 speakers within each of them, but if the equipment is analog, there is no such limit.

In addition to its advanced features, such as the ability to schedule an event through external integrations.

There are so many features that it is hard to list them all, but here are a few:

Get to know SILLIS

With 10 years in the market, SilliS is an IT integrator and software developer focused on providing cutting-edge security solutions, bringing to its clients the most innovative in video monitoring, access control, video walls, and much more!

Additionally, we provide a fully remote service and have a team of certified specialists ready to support your IT team and correct any possible failures in your surveillance system.

And if you want to learn more about SIMM.PRO and its various application segments, request a quote and discover how it can help you!