Managing multiple communication channels is not an easy task, especially when these channels are spread across various environments.

With this in mind,  SilliS has developed a new solution to make your company's media management as dynamic as possible, ensuring that audio equipment and LED displays work in a synchronized and automated manner.

Want to learn more about this new software and everything it can do for you? Just keep reading this post! ?

Meet SIMM.PRO

The SIMM.PRO Media Under Control is the most comprehensive media management software on the market. It allows for the control of all announcements to be made throughout the day, month, or year all at once in an agile and proactive manner, facilitating your operation.

And when we talk about announcements, we are not just referring to audio ones. We are also talking about announcements that can be issued through text on LED devices.

In addition, the SIMM.PRO has advanced and exclusive features for scheduling media, events, and various other functionalities that you can only find in it.

But before we talk about some of its functions, we will show the importance of investing in the management of your media. Let’s go?

Benefits of Media Management

To better understand the benefits of managing your business's media, we will bring some examples of applications that may seem simple but make all the difference in day-to-day operations.

Let’s think about a bus terminal. It has several zones that need information for different audiences. For example, people in the boarding areas need to know if their bus has arrived or is about to arrive, and announcing this information in the ticketing area would not make sense.

The same situation applies to airports. Can you imagine if the screens that inform passengers about their flight statuses went offline and returned with swapped information? And the signage directing to restrooms and baggage claim? It would be quite a mess, wouldn’t it?

And it doesn’t stop there. Have you thought about how parks also have a high demand for periodic announcements? Often every minute, both to alert the public about existing safety measures and to create a sound environment for people present at the location.

Now imagine if in that same park there was an announcement that needed to be played on a specific day and time, but due to external circumstances, there was no time to schedule it. Wouldn’t it have been easier if it had been scheduled a month ago, six months, or even a year in advance?

These conveniences optimize the daily operations of operators and even enhance the experience of consumers at your company. Of course, these are just a few examples; the use of SIMM.PRO applies to various segments of all sizes, such as:

What are its differentiators?

It’s not enough to just say that the solution is good; we have to show its differentiators and level of excellence. And that’s what we will do now!

The great differentiator of SIMM.PRO is the ability to integrate both speakers and LED panels, allowing them to work together or even separately.

In addition to being intuitive, it has various conveniences for the moment of registering hardware and for possible future changes. For example, when registering a device in the system, it is possible to specify whether it is an audio or text output, whether it is active or inactive, and its manufacturer.

When registering zones, we can indicate whether that area is active or inactive and select a leader speaker – the one that will receive the information and disseminate the content among the others in the same zone – and a backup speaker – which will replace the leader if it is not functioning.

Moreover, it is possible to create multiple zones and install up to 200 speakers within each one, but if the equipment is analog, there is no such limit.

There are so many features that it’s hard to list them all, but here are a few:


Extra: the SIMM.PRO is compatible with AXIS Audio Manager Edge, and its combination allows your operators to work with different interfaces within the same system.