Many companies still believe that to achieve ambient sound in a location, it is enough to play a playlist and let the 'music play' all day long, when in reality, not having a strategy for such action can further harm your business.
Over the years, not only have consumer tastes evolved, but the way they receive certain information has also changed, and taking care to create a positive impact on their lives can influence their purchasing decisions within your company.
Therefore, in addition to clarifying what ambient sound is, we will show some ways to maximize your consumer's experience and how to optimize the daily routine of the employees responsible for the flow of information emitted daily. Shall we?
Ambient Sound
In technical terms, ambient sound is the application of physical, theoretical, and practical knowledge in the development of a project that allows for the selection of the most suitable equipment and the best arrangement of it within a space frequented by people, so that they receive the sound message (music or voice) in the most comfortable and efficient way possible.
And for you, as a company, to start planning the sound system for your space, there are points that must be considered before implementing it, such as the proposal for the ambiance and the purpose of the resource in each location of your business.
Moreover, it is not enough to think about all this and invest in a system of inferior quality, as the resources provided by them may be limited or nonexistent for your needs, whether immediate or long-term.
IP Quality for Your Business
Considering the flexibility and endless possibilities for integrations, even with your security system, investing in IP audio equipment can be an excellent alternative for your business, as its decentralized communication allows for use in various environments, both in large and small installations.
In addition to excellent audio quality due to transmission through digital signals, IP audio also reduces costs with infrastructure and cabling, allows control by multiple people instantly or not, and offers greater scalability and flexibility in cases of future expansions.
How to Manage IP Sound?
Now that we know the importance of planning ambient sound actions and the advantages of investing in quality IP audio, it’s time to talk about managing these media.
Whether it’s ambient sound, a message, or an announcement, when not planned to be emitted clearly and objectively, it can get lost along the way and not reach consumers' ears as desired.
Additionally, there is a huge waste of time and a drop in team productivity every time there is a need to interrupt a task being performed to manually schedule each media that will be transmitted during the day.
That’s why managing the audios that will be disseminated is so important, as it not only saves time but can also lead to labor savings when investing in software capable of providing endless possibilities for management and automation, such as SIMM.PRO.
Get to Know SIMM.PRO
The SIMM.PRO Media Under Control is the most complete media management software on the market. It allows for the control of all announcements, information, and ambient sounds that will be made throughout the day, week, month, or year all at once in an agile and proactive manner, facilitating your operation.
And when we talk about announcements, we are not only referring to audio ones; we are also talking about those that can be emitted through LED devices.
Moreover, SIMM.PRO has advanced and exclusive features for scheduling media, events, and various other functionalities that you can only find in it.
One of its great differentiators is the ability to integrate both speakers and LED panels and make them work together or even separately.
It is intuitive and has various conveniences for the moment of registering hardware and for possible future changes. For example, when registering a piece of equipment in the system, it is possible to specify whether it is an audio or text output, whether it is active or inactive, and what its manufacturer is.
In the zone registration, we can indicate whether that area is active or inactive and designate a leader speaker – the one that will receive the information and disseminate the content among the others in the same zone – and a backup one – which will replace the leader if it is not functioning.
Additionally, it is possible to create multiple zones and install up to 200 speakers within each of them, but if the equipment is analog, there is no such limit.
Besides its advanced features, such as the ability to schedule events through external integrations.
There are so many benefits that it’s hard to list them all, but here are a few:
- Internal audio recording feature;
- Feature to pause and reactivate schedules;
- Media storage repository (by folders and subfolders);
- Failover feature for speakers within the same zone;
- Monitoring of media played in the last 24 hours and scheduled for the next 24 hours;
- Scheduling of daily, weekly, monthly, and annual repetitions selecting the desired days with intervals of repetitions between minutes or hours and much more;
Want to learn more about SIMM.PRO and how it can help your company? Then come get a quote with us!



